Small business social media is constantly evolving, and it can be tough for entrepreneurs to keep up with the latest trends. Here are five of the most popular trends that small business owners should know about:
Video content: Video content is king on social media. Creating engaging videos can be a great way to grab the attention of your audience and increase engagement. Consider using live video, behind-the-scenes footage, or customer testimonials to make your content more interesting. Video holds people's attention span longer than images or graphics and with the use of Tik Tok, Instagram and Facebook Reels, Pinterest, and Youtube it can bring more visibility and engagement to your page.
Influencer marketing: Partnering with influencers can be a great way to reach new audiences and build credibility for your brand. Look for influencers who have a following that aligns with your target audience and work with them to create sponsored content. Tik Tok and Instagram are the perfect platforms to search for who aligns with your product or service.
Ephemeral content: Ephemeral content, or content that disappears after a short period of time, is gaining popularity on platforms like Instagram and Snapchat. Consider using ephemeral content to give your audience a behind-the-scenes look at your business or to showcase new products or services.
Personalization: Consumers expect a personalized experience on social media. Use data to personalize your content and ads to better resonate with your audience. This can include using their name in messages, tailoring content to their interests, and recommending products or services based on their past purchases.
Social commerce: Social media platforms are increasingly integrating e-commerce features, allowing businesses to sell products directly on their social media pages. Consider setting up a Facebook or Instagram shop to make it easier for your audience to purchase from you without leaving the platform.
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